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Our Story

Creating memorable experiences through personalised gifts for every occasion.

Co-founders’ Letter


Bynd Artisan was founded to celebrate the art and joy of crafting, and to make your gifting experience more meaningful with personalised/customised leather and paper gifts that are timeless and suitable for all occasions while prioritising sustainability and social responsibility. Crafting workshops are also conducted every month for participants to learn a new skill and relish in new experiences.

Over the years, we have had the pleasure of working with many collaborators to create unique, exclusive collections, promote greater vibrancy to the art scene, and encourage creative talents to explore beyond their usual realms. This passion for design extends to corporate gifting with bespoke creations and custom personalisation, enabling clients to share the perfect gift from the heart.

We look forward to sharing with you our joy of gifting and creating new memories through fresh releases, collaborations, curated content, and much more!

With love,
James Quan & Winnie Chan
Co-founders of Bynd Artisan

Co-founders’ Letter


Bynd Artisan was founded to celebrate the art and joy of crafting, and to make your gifting experience more meaningful with personalised/customised leather and paper gifts that are timeless and suitable for all occasions while prioritising sustainability and social responsibility. Crafting workshops are also conducted every month for participants to learn a new skill and relish in new experiences.

Over the years, we have had the pleasure of working with many collaborators to create unique, exclusive collections, promote greater vibrancy to the art scene, and encourage creative talents to explore beyond their usual realms. This passion for design extends to corporate gifting with bespoke creations and custom personalisation, enabling clients to share the perfect gift from the heart.

We look forward to sharing with you our joy of gifting and creating new memories through fresh releases, collaborations, curated content, and much more!

With love,
James Quan & Winnie Chan
Co-founders of Bynd Artisan

Rich Heritage of Craftsmanship


The story of Bynd Artisan is inextricably tied to the lives of our master craftsmen and to the legacy of our founding company, which spans a period of over 70 years today.

Through the years, the business of bookbinding has moved inexorably with the progress of technology. Yet at its heart, each and every book began as a hand-designed prototype, created by a small band of craftsmen.

Today, the company’s spirit of artisanal excellence lives on through their work. This holds true even as digital convenience becomes throwaway and immediacy turns into impermanence. It is with today’s thinkers, dreamers and doers that we hope to share the remarkable output of some of Singapore’s greatest practicing craftsmen.

Rich Heritage of Craftsmanship


The story of Bynd Artisan is inextricably tied to the lives of our master craftsmen and to the legacy of our founding company, which spans a period of over 70 years today.

Through the years, the business of bookbinding has moved inexorably with the progress of technology. Yet at its heart, each and every book began as a hand-designed prototype, created by a small band of craftsmen.

Today, the company’s spirit of artisanal excellence lives on through their work. This holds true even as digital convenience becomes throwaway and immediacy turns into impermanence. It is with today’s thinkers, dreamers and doers that we hope to share the remarkable output of some of Singapore’s greatest practicing craftsmen.

Our Artisans


More than anything, Bynd Artisan is a tribute to the enduring excellence of a small band of locally trained artisans, schooled in the traditional ways of leather working and bookbinding. Through a lifetime of practice and learning, each is a wellspring of experience and knowledge.

From the characteristics of different papers, to the intricacies of thread and wire bindings, covers, fasteners, they understand how all these wonderful details can come together in their hands.
We are proud to be able to share their works with you.

Our Artisans


More than anything, Bynd Artisan is a tribute to the enduring excellence of a small band of locally trained artisans, schooled in the traditional ways of bookbinding and leather working. We are privileged to have such remarkable individuals in our ateliers.

Through a lifetime of practice and learning, each is a wellspring of experience and knowledge. From the characteristics of different papers, to the intricacies of thread and wire bindings, covers, fasteners, they understand how all these wonderful details can come together in their hands.

We are proud to be able to share their works with you.

A Shared History

1942

Founder Mr Chan Koon Song started a small bindery workshop.

1947

Mr Chan purchased his own shophouse at 17 Mohamed Sultan Road for the renamed Goy Liang Book-Making Company.

1994

Ms Winnie Chan (granddaughter of Mr Chan Koon Song) joined the company as the third generation of management.

2012

The idea of creating a new experiential retail concept was started by Mr James Quan and his wife Ms Winnie Chan.

2014

Bynd Artisan opened its first store, building on Mr Chan Koon Song’s legacy of making and designing books by hand.

2015

Bynd Artisan opened its Flagship Atelier at Holland Village.

2016

Bynd Artisan is conferred Design of the Year at the prestigious President’s Design Award.

2017

Bynd Artisan is awarded “Best Shopping Experience” at Singapore Tourism Awards.

2017

Bynd Artisan opened its second Atelier at Raffles City.

2018

Bynd Artisan opened its third Atelier at ION Orchard.

2018

Bynd Artisan opened its fourth Atelier at Takashimaya S.C.

2020

Bynd Artisan is awarded International Attractiveness Award at the APEC BEST Awards 2020.

2020

Bynd Artisan is proud to be recognised as one of the 48 brands with the Made With Passion brandmark.

2021

A dream sanctuary combining the best of retail and café culture, the Bynd Artisan + Sunday Folks ION Experience Store is opened.

2022

Launch of reBynd, an eco-conscious 
lifestyle brand.

2024

Introducing a new collaboration where leather, paper, and pastries come together at the Bynd Artisan + Patisserie Woo ION Experience Store.

2024

Bynd Artisan celebrated its 10th anniversary: 10 Years and Beyond.

The Bynd Ethos

Behind every item that Bynd Artisan makes are 5 things that we hold dear. Together, they guide us to share the best of what we know, that others may share the best of theirs.

Share | Heritage | Atelier | Respect | Environment

A Shared History

1942

Founder Mr Chan Koon Song started a small bindery workshop.

1947

Mr Chan purchased his own shophouse at 17 Mohamed Sultan Road for the renamed Goy Liang Book-Making Company.

1994

Ms Winnie Chan (granddaughter of Mr Chan Koon Song) joined the company as the third generation of management.

2012

The idea of creating a new experiential retail concept was started by Mr James Quan and his wife Ms Winnie Chan.

2014

Bynd Artisan opened its first store, building on Mr Chan Koon Song’s legacy of making and designing books by hand.

2015

Bynd Artisan opened its Flagship Atelier at Holland Village.

2016

Bynd Artisan is conferred Design of the Year at the prestigious President’s Design Award.

2017

Bynd Artisan is awarded “Best Shopping Experience” at Singapore Tourism Awards.

2017

Bynd Artisan opened its second Atelier at Raffles City.

2018

Bynd Artisan opened its third Atelier at ION Orchard.

2018

Bynd Artisan opened its fourth Atelier at Takashimaya S.C.

2020

Bynd Artisan is awarded International Attractiveness Award at the APEC BEST Awards 2020.

2020

Bynd Artisan is proud to be recognised as one of the 48 brands with the Made With Passion brandmark.

2021

A dream sanctuary combining the best of retail and café culture, the Bynd Artisan + Sunday Folks ION Experience Store is opened.

2022

Launch of reBynd, an eco-conscious 
lifestyle brand.

2024

Introducing a new collaboration where leather, paper, and pastries come together at the Bynd Artisan + Patisserie Woo ION Experience Store.

 

2024

Bynd Artisan celebrated its 10th anniversary: 10 Years and Beyond.

The Bynd Ethos

Behind every item that Bynd Artisan makes are 5 things that we hold dear. Together, they guide us to share the best of what we know, that others may share the best of theirs.

Share | Heritage | Atelier | Respect | Environment


Media Features

2025

Grazia

Aug 2025

Grazia

Apr 2025

Her World
Feb 2025

2024

Grazia

Dec 2024

Prestige
Nov 2024

Marina Bay Sands

Nov 2024

Tatler Asia
Oct 2024

Honeycombers
Oct 2024

The New Paper
Aug 2024

Tatler Asia
Jul 2024

Honeycombers
Jun 2024

Tatler Asia
Jun 2024

Sassy Mama

Jun 2024

TimeOut
Jun 2024

CNA
Apr 2024

Tatler Asia
Mar 2024

2023

Lianhe Zaobao
Dec 2023

Tatler Asia
Nov 2023

Honeycombers

Nov 2023

Vogue
Oct 2023

Honeycombers
Sep 2023

Tatler Asia
May 2023

CNA
Mar 2023

2022

Today
Oct 2022

Honeycombers
Aug 2022

Zula
Aug 2022

CNA Luxury
Jan 2022


2021

Tatler Asia
Dec 2021

CNA Luxury
Nov 2021

Home and Decor
Nov 2021

The Business Times
Oct 2021

Home and Decor
Oct 2021

The Straits Times
Sept 2021

Time Out
Sept 2021

Zula
Aug 2021


2020

Read A
May 2020

The Straits Times
May 2020

The Straits Times
Apr 2020

Prestige
Apr 2020

Senatus
Feb 2020

ICON
Feb 2020


2019

The Daily Tribune
Sep 2019

Prestige
Sep 2019

ICON
Aug 2019

The Business Times
July 2019

Prestige
June 2019

Lianhe Zaobao
June 2019

Singapore Tatler
Mar 2019

2018

Prestige
Dec 2018

SQ Priority
Jan 2018

2017

i-Weekly
Sep 2017

i-Weekly
Sep 2017

ZBBZ
Sep 2017

ZBBZ
Aug 2017

T Singapore
Jul 2017

THE PEAK
Jul 2017

PIN Prestige
Jun 2017

d+a
Issue 97

The Finder
Mar 2017

2016

Nüyou
Oct 2016

zbNOW
12 Aug 2016

PIN Prestige
Jun 2016

ZBBZ
16 Apr 2016

THE PEAK
3 Feb 2016

2015

Lianhe Zaobao
28 Dec 2015

The Sunday Times
23 Aug 2015

SquareRooms
13 Apr 2015

ICON
10 Apr 2015

JPlus
5 Mar 2015

The Sunday Times
22 Feb 2015

The Edge
9 Feb 2015

2014

Lianhe Zaobao
7 Dec 2014

SC
Dec 2014

THE PEAK
27 Nov 2014

Timeout
18 Nov 2014

The Straits Times
21 Oct 2014

U-Weekly
20 Oct 2014

The Business Times
6 Sep 2014

CNA Insider, Singapore Hour
From family business to personal mission — a dedication to preserving the legacy of traditional crafts while creating meaningful experiences for today’s consumers.

CNA Insider, Singapore Hour
From family business to personal mission — a dedication to preserving the legacy of traditional crafts while creating meaningful experiences for today’s consumers.

Overcome Fear of Visibility: CEO Breakthrough to Growth
Co-founder, Winnie opens up about her journey founding Bynd Artisan, approach to leadership, insights on life, and how the co-founders have led Bynd Artisan to navigate challenges and pivots.

Marina Bay Sands - Shaping Purpose Through Leather
Co-founders James Quan and Winnie Chan share how Bynd Artisan’s custom leather amenities blend tradition with modernity, and beauty with purpose, for Marina Bay Sands.

Channel 8 News
This feature highlights Bynd Artisan’s sustainable corporate gifts, thoughtfully crafted using eco-friendly, renewable, and responsibly sourced materials.

Channel 8 - Hello Singapore
An interview on the Singapore Airlines with Bynd Artisan Collection for The Upcycling Project.

TEDxYouth - Against All Odds
Watch as Winnie shares about how life does not always go as planned and the importance of turning adversities into opportunities.

Opus Legacy Roundtable Series Ep. 2: Winnie Chan
The Founder and CEO of Bynd Artisan, Winnie Chan sharing with us her journey of bringing her family business towards a new direction while preserving its values and traditions.

Husband and wife team behind Bynd Artisan - Lessons on Leadership
Watch as our founders, Winnie and James share about their leadership styles and how the brand has evolved over the years.

Passion Made Possible - Bynd Artisan
Find out more about the history of Bynd Artisan as told by our founders, Winnie and James.

The Successors - Winnie Chan
Bynd Artisan, the brainchild of Winnie and James, brings traditional bookbinding and leather making to life through their own artisans and a century of shared experiences and knowledge.

The Peak Inteview
Watch as our founders share their beliefs on leadership and the importance of having a cohesive team.

Interlace - The Perfect Sketchbook Launch Party
Our latest collaboration with The Perfect Sketchbook was a huge success, thanks to all our supporters and artists who believed in this project since inception!

Prime Minister Lee Hsien Loong's May Day Rally Speech 2017 - Bynd Artisan
Bynd Artisan is honoured to be cited by Prime Minister Lee Hsien Loong as a prime example of business innovation in this year's May Day Rally.

The Making of Artisanal Posters

President's Design Award 2016
Design of the Year - Bynd Artisan

Raffles City Atelier Launch Party
Bynd Artisan opens at Raffles City Shopping Centre.

The Master Craftsman - Bynd Artisan
Happiest 75th Birthday to our master craftsman Mr BC Chong!

Drawn From Our Own Device - A Collaboration between Man and Machine
"Drawn from Our Own Device" is a collaboration by Bynd Artisan, Modular Unit and &Larry.

Edit Gift Message
*Due to inconsistencies of various monitors, the colours and text sizes displayed on screen may not be accurate reproductions and serve as a guide only. The cursive style of the SCRIPT font may cause slight variations in the height of certain letters.